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The
Latino population within the U.S. has reached over 41 million.
Today, Latinos are it accounts for the fastest growing Ethnic
community and largest minority.
With the continued immigration, those numbers are expected to
increase in the next few years to over 50 million by the year
2010.
Extensive research confirms the economic importance of Latino
consumers as well as defines its special characteristics.
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Latinos
have a larger household, are younger consumers with an
estimated buying power of over $600 billion dollars. They
represent a loyal client; they prefer a long-term commitment
with their suppliers. |
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